Last edited by Faekora
Wednesday, July 22, 2020 | History

2 edition of Fundamentals of industrial marketing found in the catalog.

Fundamentals of industrial marketing

Robert F. Elder

Fundamentals of industrial marketing

by Robert F. Elder

  • 250 Want to read
  • 26 Currently reading

Published by McGraw-Hill Book Company, Inc. in New York, London .
Written in English

    Subjects:
  • Marketing.,
  • Industries.,
  • Selling.

  • Edition Notes

    Bibliography at end of each chapter.

    Other titlesIndustrial marketing
    Statementby Robert F. Elder ...
    Classifications
    LC ClassificationsHF5415 .E55
    The Physical Object
    Pagination viii, 317 p.
    Number of Pages317
    ID Numbers
    Open LibraryOL6320298M
    LC Control Number35008832
    OCLC/WorldCa2551149

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Fundamentals of industrial marketing by Robert F. Elder Download PDF EPUB FB2

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The fundamentals of consumer marketing are equally applicable to the industrial marketing. The work of the industrial market is exclusively Industrial marketing/business marketing refers to marketing of the products and services to business organizations: manufacturing companies, government undertakings, private sector organisations.

older term ‘industrial marketing’ in the 80s and 90s. The expression b2b marketing is synonymous with business marketing; these will be the two terms that we use throughout this book. It is important not to suppose that b2b marketing is synonymous with the marketing of goods and services to the manufacturing industries.

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Industrial markets are goods and services that organisations buy for further processing or for use in their production process (e.g. raw materials, machineries for processing products, overheads support). An example is Microsoft who buys computers for use in the production Fundamentals of Marketing.

This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour.

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William Dunn has in physics from the University of London, graduating with honors, he also has a B.S.E.E. He has over 40 years industrial experience in management, marketing support, customer interfacing, and advanced product development in systems and microelectronic and micromachined sensor development.Fundamentals of Industrial Catalytic Processes.

Robert J. Farrauto, Engelhard Corporation Calvin H. Bartholomew, Brigham Young University. Catalytic processes are the backbone of chemical, petroleum-refining, and environmental remediation development of useful catalysts and catalytic processes is a multidisciplinary effort involving chemists, chemical engineers, and business.